Africa Digital Inclusion Media

ADIM operates as a center of excellence under the Africa Digital Inclusion Alliance, using media and communication to promote a digitally inclusive society. By bringing together journalistic practice, creativity, research, and expertise integration, ADIM deepens societal understanding of digital inclusion and the technology landscape.

The organization has a central focus on promoting diversity and inclusion across all programmes, championing impartiality, creativity, innovation, and the inclusion of all persons across Africa and key global affiliates. ADIM offers comprehensive digital inclusion media and communications programmes across Africa and globally to build informed, empowered, and transformed people capable of navigating an ever-evolving digital world.

ADIM's mission and operations are guided by seven foundational principles: a unified digital inclusion community; inclusive and empowered voices; a safer digital environment; digitally resilient futures; globalized local impact and partnerships; wholistic digital development; and productive, value-driven digital inclusion leaders.

ADIM operates through four specialized departments. Broadcasting handles digital inclusion news, impact stories, expert-driven sessions, and community engagements. Digital Media Literacy & Campaign focuses on capacity building through workshops, seminars, and fellowships, with campaigns addressing community needs and counter-disinformation efforts.

Digital Journalism focuses on digital ways of passing information, including podcast series, vlogging, and other online content. ADIA Management serves as the executive department aligned to key operations of ADIA, conducting media planning and ensuring alignment with the goals and vision of the Africa Digital Inclusion Alliance.

Through access to relevant, timely, and empowering information, ADIM bridges the digital divide and shapes the digital narrative of Africa as part of the broader digital inclusion community.